TUMBLR TAKEOVER
TUMBLR TAKEOVER
RUN LIKE HELL
THE SKIP
/ Product Tech Innovation /
According to research, every attempt a smoker makes towards quitting eventually leads to quitting for good. That means every try counts. So we developed a smoking cessation device that does just that. It counted every time someone would skip their smoke break and helped smokers "skip" their way to a successful quit.
THE SKIP
THE SKIP
/ Product Innovation /
Studies show that the more attempts someone makes towards quitting smoking,
the higher their chances are of quitting for good. The Skip took that insight and gave
smokers a way to "skip" their way to quit.
The Skip could fit perfectly in a pack of cigarettes and could track your progress.
You could also sync it up online and connect with other skippers.
THE SKIP
/ Product Innovation /
Studies show that the more attempts someone makes towards quitting smoking,
the higher their chances are of quitting for good. The Skip took that insight and gave
smokers a way to "skip" their way to quit.
The Skip could fit perfectly in a pack of cigarettes and could track your progress.
You could also sync it up online and connect with other skippers.
THE SKIP
/ Product Tech Innovation /
Every attempt a smoker makes towards quitting eventually leads to quitting for good. That means every single attempt is positive. We took that insight and developed a smoking cessation device that monitored your smoking habits and gradually built up your tolerance against cravings. Instead of asking smokers to quit, we asked them to "skip". Skip one today. Skip another tomorrow. Prolong your breaks and soon enough, you'll "skip" yourself to a successful quit.
THE SKIP
/ Product Tech Innovation /
According to research, every attempt a smoker makes towards quitting eventually leads to quitting for good. That means every try counts. So we developed a smoking cessation device that does just that. It counted every time someone would skip their smoke break and helped smokers "skip" their way to a successful quit.
THE SKIP
TUMBLR TAKEOVER
/ Social /
Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
FDA LETS TEENS KNOW THAT ANY REASON IS A BRILLIANT REASON NOT TO SMOKE.
/ INTEGRATED CAMPAIGN /
ECD: Gary Resch, CD/AD: Megan Williams, AD: Lim Win, CW: Eva Schneider
BLEACHERS
SKATE PARK
We asked teens to share their #ReasonsNotToSmoke and created a massive user-generated arsenal of reasons teens could use when faced with peer pressure.
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