/ Social /
Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
WHEN YOU DRINK VITAMINWATER PEOPLE WILL ASSUME SOMETHING'S UP
/ INTEGRATED CAMPAIGN /
ECD: Ari Merkin, GCD: Gerard Caputo, AD, Lim Win, Tony Kalathara
For Vitaminwater Energy, we created a climbing wall billboard in Times Square.
We also created Vitaminwater Energy posters that charged your phones while waiting for the bus.
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