JOSE CUERVO

JOSE CUERVO LAUNCHES CUE THE CUERVO CAMPAIGN

/ INTEGRATED CAMPAIGN /

ECD: Ari  Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

CUE THE CUERVO

CUE THE CUERVO

 

This motion sensor billboard flashes camera lights from paparazzi as people walked by. 

 

The visual design was easily adapted to banners and page takeovers.

 

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'Cue The Cab' was a mobile app on the app store that connected people to their nearest taxi. Then a year later, a small startup named Uber did the same thing and, well,  I'm still here working in advertising.  

 

JOSE CUERVO TRADICIONAL BECOMES THE DRINK OF DIA DE LOS MEURTOS

/ INTEGRATED CAMPAIGN /

ECD: Ari  Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

 

When people went to the website, they could paint their face and gain access to underground parties. 

 

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