TUMBLR TAKEOVER​
​
/ Social /
​
Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
​
​








JOSE CUERVO
JOSE CUERVO LAUNCHES CUE THE CUERVO CAMPAIGN
/ INTEGRATED CAMPAIGN /
​
ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara



This motion sensor billboard flashes camera lights from paparazzi as people walked by.

The visual design was easily adapted to banners and page takeovers.

Below are a few headlines
1

1

1

2

2

2

'Cue The Cab' was a mobile app on the app store that connected people to their nearest taxi. Then a year later, a small startup named Uber did the same thing and, well, I'm still here working in advertising.
​

JOSE CUERVO TRADICIONAL BECOMES THE DRINK OF DIA DE LOS MEURTOS
/ INTEGRATED CAMPAIGN /
​
ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara


When people went to the website, they could paint their face and gain access to underground parties.















​
©2020 All Rights Reserved
This website is comprised of produced and spec mock ups. Work cannot be reproduced or shared without prior consent.