JOSE CUERVO | limwin

TUMBLR TAKEOVER

/ Social /

Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.

So we created hundreds of posts to blow some smoke back at cigarettes.

JOSE CUERVO

JOSE CUERVO LAUNCHES CUE THE CUERVO CAMPAIGN

/ INTEGRATED CAMPAIGN /

ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

This motion sensor billboard flashes camera lights from paparazzi as people walked by.

The visual design was easily adapted to banners and page takeovers.

Below are a few headlines

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'Cue The Cab' was a mobile app on the app store that connected people to their nearest taxi. Then a year later, a small startup named Uber did the same thing and, well, I'm still here working in advertising.

JOSE CUERVO TRADICIONAL BECOMES THE DRINK OF DIA DE LOS MEURTOS

/ INTEGRATED CAMPAIGN /

ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

When people went to the website, they could paint their face and gain access to underground parties.

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