JOSE CUERVO LAUNCHES CUE THE CUERVO CAMPAIGN

/ INTEGRATED CAMPAIGN /

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ECD: Ari  Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

This motion sensor billboard flashes camera lights from paparazzi as people walked by. 

The visual design was easily adapted to banners and page takeovers.

Below are a few headlines

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'Cue The Cab' was a mobile app on the app store that connected people to their nearest taxi. Then a year later, a small startup named Uber did the same thing and, well,  I'm still here working in advertising.  

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JOSE CUERVO TRADICIONAL BECOMES THE DRINK OF DIA DE LOS MEURTOS

/ INTEGRATED CAMPAIGN /

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ECD: Ari  Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara

When people went to the website, they could paint their face and gain access to underground parties. 

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