TUMBLR TAKEOVER​
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/ Social /
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Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
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JOSE CUERVO
JOSE CUERVO LAUNCHES CUE THE CUERVO CAMPAIGN
/ INTEGRATED CAMPAIGN /
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ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara
This motion sensor billboard flashes camera lights from paparazzi as people walked by.
The visual design was easily adapted to banners and page takeovers.
Below are a few headlines
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'Cue The Cab' was a mobile app on the app store that connected people to their nearest taxi. Then a year later, a small startup named Uber did the same thing and, well, I'm still here working in advertising.
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JOSE CUERVO TRADICIONAL BECOMES THE DRINK OF DIA DE LOS MEURTOS
/ INTEGRATED CAMPAIGN /
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ECD: Ari Merkin, GCD: Gerard Caputo, CD/CW: Rob Kleman, AD: Lim Win, Tony Kalathara
When people went to the website, they could paint their face and gain access to underground parties.
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