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TUMBLR TAKEOVER
/ Social /
Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
MIKE'S HARD LEMONADE
MIKE'S HARD LEMONADE CREATES STRANGE CAMPAIGN WITH DIFFERENT ENDINGS
/ INTEGRATED CAMPAIGN /
ECD: Eric Segal, CD: Andy Currie, ACD/AD: Lim Win, ACD/CW: Duc Nguyen, AD: Alex Kaplan, CW: Barry Katz
