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Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
ALLY BANK USES THEATER TO POKE FUN AT OTHER BANKS
/ INTEGRATED CAMPAIGN /
ECD: Jon Koffler, CD/CW: Andy Currie, CD/AD: Lu Romero, ACD/AD: Lim Win, ACD/CW: Duc Nguyen