FDA

ANTISMOKING

FDA DEPICTS THE BIG BAD WOLF AS A TROUBLED SMOKER

/ CINEMA TRAILER /

ECD: Gary Resch, CD/AD: Lim Win,  CD/CW: Justin Chen, AD: James Meiser, CW: Cecile Robertshaw

 

FDA CREATES XBOX GAME TO WARN TEENS FROM USING TOBACCO

/ XBOX GAME AND SOCIAL CAMPAIGN /

ECD: Gary Resch, CD/AD: Liem Win, CD/CW: Justin Chen, AD: Akos Papp, James Meiser, CW: Laszlo Szloboda, Cecile Robertshaw

We used the fact that 3 out of 4 teens who smoke become addicted... so in the game 4 people enter but only One Leaves. 

We created a creepy game trailer and social content to push out the game out  into the world.

When people clicked the social posts, it initiated an immersive mobile experience.

 

FDA LAUNCHES ANTI-SMOKING TRAGICOMEDY  SERIES CALLED 'LITTLE LUNGS IN A GREAT BIG WORLD'

/ SOCIAL CAMPAIGN /

ECD: Gary Resch, CD/AD: Lim Win, CD/CW: Justin Chen, AD: Jillian Dresser and James Meiser, CW: Mark Radcliffe and Cecile Robertshaw

 

Little Lungs also made it into the popular mobile game, Robot Unicorn Attack.

CIGARETTES HACK INTO TEENS' BRAINS IN A NEW FDA CAMPAIGN

/ TV AND SOCIAL CAMPAIGN /

ECD: Gary Resch, CD/AD: Lim Win, CD/CW: Justin Chen, AD: Akos Pap,  CW: Laszlo Szloboda

 

FDA WANTS TEENS TO #RUNLIKEHELL WHEN THEY SEE CIGARETTES

/ SOCIAL AND MOBILE CAMPAIGN /

ECD: Gary Resch, ACD/AD: Lim Win, ACD/CW: Eva Schneider

 

FDA CREATES MATCHBOOKS THAT DETER SMOKERS FROM SMOKING

/ INSTORE PROMO /

CD/AD: Lim Win, AD: Manuel Aleman

FDA CREATES GRUESOME POSTERS THAT SHOW WHAT'S INSIDE EACH CIGARETTE

/ POSTER CAMPAIGN /

ECD: Gary Resch, CD/AD: Lim Win, AD: Akos Papp and James Meiser, CW: Laszlo Szloboda and Cecile Robertshaw