FDA

ANTISMOKING

FDA DEPICTS THE BIG BAD WOLF AS A TROUBLED SMOKER

/ CINEMA /

ECD: Gary Resch, CD/AD: Lim Win,  CD/CW: Justin Chen, AD: James Meiser, CW: Cecile Robertshaw

STRAW CITY

STRAW CITY

FDA CREATES XBOX GAME TO WARN TEENS FROM USING TOBACCO

/ XBOX GAME AND SOCIAL CAMPAIGN /

ECD: Gary Resch, CD/AD: Liem Win, CD/CW: Justin Chen, AD: Akos Papp, James Meiser, CW: Laszlo Szloboda, Cecile Robertshaw

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We used the fact that 3 out of 4 teens who smoke become addicted... so in the game 4 people enter but only One Leaves. 

We created a creepy game trailer and social content to push out the game out  into the world.

ONE LEAVES

ONE LEAVES

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When people clicked the social posts, it initiated an immersive mobile experience.

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FDA LAUNCHES ANTI-SMOKING TRAGICOMEDY  SERIES CALLED 'LITTLE LUNGS IN A GREAT BIG WORLD'

/ SOCIAL CAMPAIGN /

ECD: Gary Resch, CD/AD: Lim Win, CD/CW: Justin Chen, AD: Jillian Dresser and James Meiser, CW: Mark Radcliffe and Cecile Robertshaw

SNOWBOARDING

SNOWBOARDING