TUMBLR TAKEOVER​
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/ Social /
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Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
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CITIBANK
CITIBANK LAUNCHES THE JOYTM: AN ATM THAT BRINGS PEOPLE JOY
/ EVENT ACTIVATION /
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ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
The JOYTM dispensed JOY (aka prizes).
JOYTM Case Video
CITIBANK TURNED KHALID FANS INTO LIVE BACKUP SINGERS ONSTAGE USING #KHALIDTODAY
/ TODAY SHOW ACTIVATION /
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ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
#KHALIDTODAY
All fans had to do was record a video of themselves singing the chorus to Khalid's song
"Location" and share it on Instagram or Twitter with the hashtag #KhalidTODAY
To kick things off, Khalid reached out to his fans on social media.
#KhalidToday
Then NBC reached out to their tv audience.
#KhalidToday NBC
Across multiple platforms, the message was heard loud and clear by millions of Khalid's followers.
Right on cue, submissions began pouring in...
Leading up to the LIVE performance, when lucky fans got to see themselves on stage as one of Khalid's backups.
We designed logos and hats for event swag.
Which were such a hit, Matt Lauer couldn't even get one.
Any of those hats left?
In the end, Citibank was able to connect with an audience they never had before in a
fresh and unique way. But most importantly, helped them feel a little more joy.
THE CITI MOBILE APP IS DESIGNED FOR YOU TO SPEND LESS TIME ON IT
/ INTEGRATED CAMPAIGN /
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ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
ROAR
GIRL
DOG
CITI INTRODUCES THE DOUBLE CASH CARD WITH 'DOUBLE THE LOVE'
/ SOCIAL CAMPAIGN /
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ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
DOUBLE THE LOVE
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