TUMBLR TAKEOVER
/ Social /
Teens hang out on tumblr and are inundated with imagery that glamorizes cigarettes.
So we created hundreds of posts to blow some smoke back at cigarettes.
CITIBANK
CITIBANK LAUNCHES THE JOYTM: AN ATM THAT BRINGS PEOPLE JOY
/ EVENT ACTIVATION /
ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
The JOYTM dispensed JOY (aka prizes).
JOYTM Case Video
CITIBANK TURNED KHALID FANS INTO LIVE BACKUP SINGERS ONSTAGE USING #KHALIDTODAY
/ TODAY SHOW ACTIVATION /
ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win, ACD/CW: Spencer Campbell
#KHALIDTODAY
All fans had to do was record a video of themselves singing the chorus to Khalid's song
"Location" and share it on Instagram or Twitter with the hashtag #KhalidTODAY
To kick things off, Khalid reached out to his fans on social media.