CITIBANK

CITIBANK  LAUNCHES THE JOYTM:  AN ATM THAT BRINGS PEOPLE JOY

/ EVENT  ACTIVATION /

ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win,  ACD/CW: Spencer  Campbell

 
 
20171114-CitiEvent_0281.jpg

The JOYTM  dispensed JOY (aka prizes).

JOYTM Case Video

JOYTM Case Video

Play Video

CITIBANK TURNED KHALID FANS INTO LIVE BACKUP SINGERS ONSTAGE USING #KHALIDTODAY

/ TODAY SHOW ACTIVATION /

ECD/AD: Jim Kotulka, ECD/CW: Avery Gross, CD/AD: Lim Win,  ACD/CW: Spencer  Campbell

#KHALIDTODAY

All fans had to do was record a video of themselves singing the chorus to Khalid's song

"Location" and share it on Instagram or Twitter with the hashtag #KhalidTODAY

To kick things off, Khalid reached out to his fans on social media.

#KhalidToday

#KhalidToday

Play Video

Then NBC reached out to their tv audience.

#KhalidToday NBC

#KhalidToday NBC

Play Video

Across multiple platforms, the message was heard loud and clear by millions of Khalid's followers.

Right on cue, submissions began pouring in...

Leading up to the LIVE performance, when lucky fans got to see themselves on stage as one of Khalid's backups.

We designed logos and hats for event swag.

Which were such a hit, Matt Lauer couldn't even get one.