/ XBOX Partnership /
Executive Creative Director: Gary Resch
Creative Director, AD: Lim Win
Creative Director, CW: Justin Chen
AD: Akos Papp, James Meiser
CW: Laszlo Szloboda, Cecile Robertshaw
Only one out of every four teenagers who smoke cigarettes, will ever manage to escape the addiction. To bring this disturbing statistic to life, we partnered with XBOX, and developed One Leaves, a free game that allows teenagers to experience these horrible odds firsthand. Along with the game, we created the trailer and social videos below.
When people clicked the social posts, it initiated an immersive mobile experience.