/ XBOX Partnership /

Executive Creative Director: Gary Resch

Creative Director, AD: Lim Win

Creative Director, CW: Justin Chen

AD: Akos Papp, James Meiser

CW: Laszlo Szloboda, Cecile Robertshaw

Only one out of every four teenagers who smoke cigarettes, will ever manage to escape the addiction. To bring this disturbing statistic to life, we partnered with XBOX, and developed One Leaves, a free game that allows teenagers to experience these horrible odds firsthand. Along with the game, we created the trailer and social videos below.

When people clicked the social posts, it initiated an immersive mobile experience.