BMW
CERTIFIED PRE-OWNED BMW
/ Broadcast /
Creative Director, CW: David Corr
Associate Creative Director, CW: Ben Hieger
Senior CW: Jeremy Filgate
Senior AD: Lim Win
Every pre-owned BMW must be rigorously tested, inspected, and approved by BMW technicians before they can become
certified. So we created a campaign where a Certified Pre-Owned BMW looks and performs so much like a new BMW,
that people will not believe they are pre-owned. But they are pre-owned. We swear.
Creative Director, CW: Simeon Roane
Associate Creative Director, CW: Ben Hieger
Associate Creative Director, AD: Dave Hermanas
Senior CW: Jeremy Filgate
Senior AD: Lim Win
The campaign did so well that BMW wanted to do a second year of the campaign. So we took the car out of the
dealerships and, now, people wouldn't even believe the owners when they said their BMW was pre-owned.