BMW

CERTIFIED PRE-OWNED BMW

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/ Broadcast /

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Creative Director, CW: David Corr

Associate Creative Director, CW: Ben Hieger

Senior CW: Jeremy Filgate

Senior AD: Lim Win

Every pre-owned BMW must be rigorously tested, inspected, and approved by BMW technicians before they can become

certified. So we created a campaign where a Certified Pre-Owned BMW looks and performs so much like a new BMW, 

that people will not believe they are pre-owned. But they are pre-owned. We swear.

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Creative Director, CW: Simeon Roane 

Associate Creative Director, CW: Ben Hieger

Associate Creative Director, AD: Dave Hermanas

Senior CW: Jeremy Filgate

Senior AD: Lim Win

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The campaign did so well that  BMW wanted to do a second year of the campaign. So we took the car out of the

dealerships and, now, people wouldn't even believe the owners when they said their BMW was pre-owned.